| Despite the fact that nearly 80% of kosher
consumers are not Jewish, there is every indication that the Jewish
people continue to be the engine that drives this market. Data obtained
from supermarket chains and distributors shows that only 800,000 Jews
eat kosher foods 365 days a year. But a growing number, perhaps as
many as another 1.2 million Jews, are buying kosher on a more regular
basis. |
| |
For the purposes of the study, only 2 million Jews
met the criterion of being considered kosher consumers. Of the remaining
8 million, 30% are believed to be Muslims, Seventh Day Adventists
and members of other religious groups who are also believed to seek
out kosher products. The balance of the kosher consumers are believed
to be ordinary Americans who opt for the standard because of a perception
that kosher is better and healthier.
Kosher is indeed the seal of approval for many Americans. Many
ordinary Americans love certain kosher food because they believe the
products are of better quality. |
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